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The Idea
I gave myself 48 hours to create a fictional coffee brand from scratch.
The inspiration for the visual identity was 90's block colour jackets, I loved the striking colours and daring designs that featured on those pieces of clothing and saw the potential of those designs translating into a coffee brand, with the tagline:
"Good Coffee Doesn't Have To Look Dull."
In those 48 hours I did everything that you can see here; I designed the logo, designed the packaging for 4 different products, created 3d models for mockups and designed the website using Figma.




























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